Rauw Alejandro

In the year 2017 Puerto Rican singer Luis Fonsi as well as Daddy Yankee released Despacito and it was the top-streamed track at the time within the space of six months. The song is a blend of pop music and reggaeton has not just brought attention to reggaeton but it also drew interest to Latin music in general. Billboard's Top 100 had four songs predominantly in Spanish as of 2016, in contrast to two in 2015. At the height of popularity for Despacito 19, 19 songs mostly in Spanish made it to the Billboard Top 100. By 2020 it will have 41 songs that fall into this category. Justin Bieber remixed Despacito 2017 with a version in two languages. In the following months, several artists collaborated with Reggaeton stars like Drake and Bad Bunny with MIA (2018), Madonna and Maluma and Medellin 2019 Certain reggaeton performers expressed their displeasure at the rise of popular music by 2020. A newly formed group called Rauw Alejandro was determined to keep the evolution and development of reggaeton. The incorporation of elements from electronic dance music, and other styles was a common method.

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